From Easter, to Black Friday and Christmas, the holiday season is huge for e-commerce businesses. For retailers, the holiday season is truly “the most wonderful time of the year”. Now is the time to get creative with your holiday marketing ideas for this season.
Bellow we outline some strategies to boost your presence and sales for the upcoming holiday season.
1. Start your marketing campaign early
Research shows that consumers actually don’t mind seeing holiday promotions early so plan to start running your marketing campaigns long before the actual holiday. With more consumers shopping online, early planning is essential. There’s no better time than now to start thinking about your holiday marketing campaigns.
While many consumers are prone to last-minute shopping, others buy gifts early. Capture this audience by sending out holiday advertisements and seasonal offers ahead of time. With this approach, you can motivate these early shoppers to purchase your product.
2. Create Holiday-Related Products
Sometimes the perfect gift you can offer during the holidays are holiday-related products. Whether you add holiday decorations to your product packaging, create ornaments or holiday figures, or come up with a completely unique idea, consider bringing the holidays into your actual product offerings.
3. Maximize the rise in email marketing during the holiday season
Create a set of holiday email campaigns that promote your most desirable products and/or services to your email list. Be sure to position them as the perfect gift as most of your audience will be looking to buy for others.
You can guarantee, however, that your target market is checking their email inbox.
Throughout the holiday season, businesses send shoppers a variety of offers. That’s why consumers frequently check their email during the holiday shopping season. They want to get the best deal, and email can help them save.
Pay extra attention to engaging your subscribers during the holidays. Send out emails that highlight your promotions, sales, or seasonal product line. A simple email can make a world of difference by informing and encouraging shoppers, which helps you land additional sales.
4. Build hype with relevant contests and giveaways
Great incentive is to offer customers a free item or discount code if they spend a certain amount of money. Or even host a contest or giveaway. You can do this as a raffle in your store or as an online giveaway on your website or social media.
Giveaways and contests are very cost-effective methods to help engage with your followers, get new followers and build hype for an upcoming event. Using giveaways and promotional contests you can get your target audience easily excited about the upcoming holidays and your brand. Try to find fun and creative ways to make the contest or giveaway around the holiday while keeping it relevant for your brand.
5. Work With Influencers
More and more people are looking online every year for inspiration and advice on what kind of presents they should buy. They trust bloggers more than a commercial because it is more authentic. Influencer marketing can also be helpful in building a bigger community and more awareness around your social media platforms
Putting together an influencer marketing campaign during the holidays can be another great way to widen your audience and generate more revenue during the biggest shopping season of the year.
From Easter, to Black Friday and Christmas, the holiday season is huge for e-commerce businesses. For retailers, the holiday season is truly “the most wonderful time of the year”. Now is the time to get creative with your holiday marketing ideas for this season.
Bellow we outline some strategies to boost your presence and sales for the upcoming holiday season.
1. Start your marketing campaign early
Research shows that consumers actually don’t mind seeing holiday promotions early so plan to start running your marketing campaigns long before the actual holiday. With more consumers shopping online, early planning is essential. There’s no better time than now to start thinking about your holiday marketing campaigns.
While many consumers are prone to last-minute shopping, others buy gifts early. Capture this audience by sending out holiday advertisements and seasonal offers ahead of time. With this approach, you can motivate these early shoppers to purchase your product.
2. Create Holiday-Related Products
Sometimes the perfect gift you can offer during the holidays are holiday-related products. Whether you add holiday decorations to your product packaging, create ornaments or holiday figures, or come up with a completely unique idea, consider bringing the holidays into your actual product offerings.
3. Maximize the rise in email marketing during the holiday season
Create a set of holiday email campaigns that promote your most desirable products and/or services to your email list. Be sure to position them as the perfect gift as most of your audience will be looking to buy for others.
You can guarantee, however, that your target market is checking their email inbox.
Throughout the holiday season, businesses send shoppers a variety of offers. That’s why consumers frequently check their email during the holiday shopping season. They want to get the best deal, and email can help them save.
Pay extra attention to engaging your subscribers during the holidays. Send out emails that highlight your promotions, sales, or seasonal product line. A simple email can make a world of difference by informing and encouraging shoppers, which helps you land additional sales.
4. Build hype with relevant contests and giveaways
Great incentive is to offer customers a free item or discount code if they spend a certain amount of money. Or even host a contest or giveaway. You can do this as a raffle in your store or as an online giveaway on your website or social media.
Giveaways and contests are very cost-effective methods to help engage with your followers, get new followers and build hype for an upcoming event. Using giveaways and promotional contests you can get your target audience easily excited about the upcoming holidays and your brand. Try to find fun and creative ways to make the contest or giveaway around the holiday while keeping it relevant for your brand.
5. Work With Influencers
More and more people are looking online every year for inspiration and advice on what kind of presents they should buy. They trust bloggers more than a commercial because it is more authentic. Influencer marketing can also be helpful in building a bigger community and more awareness around your social media platforms
Putting together an influencer marketing campaign during the holidays can be another great way to widen your audience and generate more revenue during the biggest shopping season of the year.
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