Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience.
Where we help you
Inbound Marketing
It all starts with content. Blog posts, guides, resources, and other content types help attract new visitors and then convert them by adding value at every stage of he buyer’s journey.
SEO
It all starts with content. Blog posts, guides, resources, and other content types help attract new visitors and then convert them by adding value at every stage of he buyer’s journey.
Content Marketing
Publishing engaging content helps you position your brand or product as a credible authority and helpful resource in the industry.
Online Advertising
Viagold place online ads to attract and entice potential users to sign up.
Public relations
From search results to brand mentions, online reviews, and much more, PR strengthens brand awareness and recognition.
Viral Marketing
Common types of viral marketing strategies in the Viagold space include referral, or affiliate, programs or viral loops.
App Stores, Resellers
Viagold launch affiliate or reseller programs that reward anyone willing to promote their products with cash or other rewards.
Sponsorships
Sponsorships as a marketing channel consist of all prospects coming to your business through exposure to your brand in a sponsored material or event.
Inbound Marketing
It all starts with content. Blog posts, guides, resources, and other content types help attract new visitors and then convert them by adding value at every stage of he buyer’s journey.
Your campaign will be personalized to meet your marketing goals, not our revenue goals.We’ll track results to help make sure you’re making a profit from your inbound marketing. Depending on your needs and goals, below is just a handful of the inbound marketing services we’ll assist you with.
Strategy
Planning
A profitable marketing campaign starts with a plan. Inbound marketing is our primary area of expertise, so we’ll consult with you to develop a comprehensive inbound marketing action plan to meet your objectives. Once we’ve delivered your inbound marketing plan, the next step is to determine whether or not we’re a good fit work together on an ongoing basis. If we are, then great!
Campaign Manager
Breathe a sigh of relief… You don’t have to worry about which inbound marketing strategies to implement throughout the year. As an ongoing client, you’ll be able to take advantage of regularly scheduled consulting sessions with your Campaign Manager. After each call, you’ll walk away with a specific set of action items to implement. And if you need help with implementation, we may be able to assist you with that as well.
Consulting
Anyone can run an inbound marketing campaign. But not just anyone can run it to consistently improve visibility, drive traffic, captures new leads, and nurtures sales opportunities. Your Campaign Manager will be there every step of the way.
Attraction
Social Media Strategy
We’re not talking about the joke-of-the-day here. Our approach to social media is one that is aimed to drive results (i.e. relationships, visitors, leads, and sales). We’ll consult with you on how to streamline your social media strategy.
Blog Topics
Your online presence grows with each new blog post you publish. We’ll help you develop an easy plan for blogging, complete with new and intriguing topics for each post.
Reputation Management
Whether you manage it or not, you have an online reputation. With the ReviewJump web application you’ll be able to automatically manage and get more 5-star reviews on local directories like Google and Yelp. This is a must-have for brick-and-mortar businesses.
Press Releases
Some of our competitors will send out press releases because it’s on a checklist they’re required to complete. We, on the other hand, encourage doing them with a strategic purpose, thus generating optimal media exposure for our clients.
Local Optimization (SEO)
Want more visibility in Google’s local search results? The strategy of optimizing your online presence is tedious and constantly changing. We can manage this painstaking process for you in a worry-free fashion while helping you to get more phone calls from the local search results.
Link Building (Off-site SEO)
Expand your online exposure beyond your own website and boost your search engine optimization. We’ll help you get published on other websites to increase both referral and organic search engine traffic.
Pay-Per-Click (PPC)
Adding a pay-per-click campaign to your inbound marketing strategy can not only drive targeted traffic to your website, but it can also provide valuable keyword data otherwise hidden by Google. Using this information, we can also enhance the effectiveness of your SEO campaign.
Conversion
Lead Magnets
Once visitors arrive at your website, are you capturing their information with anything other than a “contact us” type of form? This gap between the time visitors arrive at your site and when they are ready to contact you is a marketing fail. Most visitors will leave as strangers unless you give them a reason to tell you who they are! We’ll help you develop lead magnets to overcome this and convert more of your visitors into leads.
Funnel Development
Are you methodically leading your website visitors and leads down a specific marketing funnel? First, we’ll help develop the strategy for your marketing funnel. Then, we’ll direct the content strategy and help you implement it. The result: A predicable flow of leads.
Landing Page Content
An optimized landing page is a tool that includes intriguing copy, an offer for a lead magnet, and a form that captures your visitors’ information. The entire goal here is to convert your website traffic into leads. Best of all, we can show you what to do.
Book Publishing
We’re talking about real-life, printed books here. Not only will authoring a book improve your authority and reputation, but it can also be used as an effective lead magnet.
Website Content
Original text and images are crucial to converting your website traffic into leads. If needed, we’ll direct an expert writer to write your optimized website content.
Engagement
Webinars
Call it a virtual seminar or an online training, a webinar can be an effective tool for your inbound marketing campaign. We help arrange everything from the webinar’s outline, to the writer of the script, to the screen recording and publishing.
Autoresponder Emails
Once you have a lead, now what? Are you diligently following up with them and staying top of mind throughout the entire buying process? We can stragetize with a copywriter to create an automated email campaign that will nurture your leads until they buy from you.
eNewsletters
Yes, they work. And they can work well, IF your eNewsletter content is interesting enough. We’ll
Search Engine Optimization - seo consulting and auditing services
Viagold helps position your site and content in front of potential users at every stage of the buying clients. Search Engine Optimization is the process to optimize or improve your website’s performance in search engine results. The main goal of SEO is to get a website ranked at the top spot in organic search results. SEO is a combination of actions that help search engines to find you, organize your information and present it to people looking for it. In order to get the required results, you have to understand SEO and how it works?
Our SEO ambitions cover
Hybrid IT’s determined and winning SEO team will help you attract more visitors to websites and convert leads into customers, and ultimately success story. We support you launch comprehensive and effective SEO promotions for guaranteed customer visits and enhance the reputation of your business with profitable incomes. Our brilliant team ensure top rankings and drive mandatory traffic to your website with effective and focused marketing strategies. Technical SEO is the first step in the search engine optimization process.
Conversion Rate – Optimization Conversion rate optimization (CRO) is the structured process of increasing the percentage of website visitors who take desiderate action be that filling out a form becoming customers, or otherwise.
Requesting a Quote
Purchasing a Product from a Website
Subscribing to a Service
Signing up for Emails
Creating Accounts
Adding product to Cart
f there is an issue in your technical SEO then it is to be expected that your SEO attempts will not generate the good results. It is mandatory to understand the technicalities of SEO and how to do it in the right way.
Mobile friendly site
XML sitemap
Schema Markup
Page Speed
On-Site On Page SEO
On-Site On Page SEO is the method of optimizing individual web pages in order to rank first and earn more similar traffic in search engine.
URL Structure
Meta Title
Meta Description
Meta Tags
Heading Tags
Keyword Density
Internal Linking
External Linking
Alt Text
Conversion Rate – Optimization Conversion rate optimization (CRO) is the structured process of increasing the percentage of website visitors who take desiderate action be that filling out a form becoming customers, or otherwise.
Requesting a Quote
Purchasing a Product from a Website
Subscribing to a Service
Signing up for Emails
Creating Accounts
Adding product to Cart
Competitive Analysis. The process of identifying your competitors and their strategies to determine strengths weakness compare to those of your on-product services.
Who are Competitors?
What product and services they offer?
What are their strategies?
Which channels they use to market their products and services?
Budget Oriented
Budget Oriented. Hybrid IT Services Inc. helps you in figuring out how much to spend on SEO and paid marketing campaigns. The ultimate goal is the return on investment (ROI). Firstly, you have to determine how much you want to spend on your overall digital marketing campaigns. Then, figure out what percentage you want to allocate for the SEO portion
Product/Services
Lead Generation or Ecommerce Store
Organic Search Traffic
Competitors
Multi-Search Engine.
PerformanceHybrid IT’s SEO Team works on multiple search engines to rank your websites. This will increase website ranking, traffic and improve conversion rate. We work on following search engines for website organic traffic growth.
Google
Bing
Yahoo
Monthly Reporting. To track your website rankings and performance, a comprehensive SEO report is essential. Using these reports one can analyze website growth, conversions and search engine positions. The Monthly SEO report should consist of the following data.
Publishing engaging content helps you position your brand or product as a credible authority and helpful resource in the industry. Content marketing services that deliver actual results Forget about aimless content production. We research, plan, and produce next-level content that drives traffic, backlinks, authority, and conversions.
How it Works
Prioritize -SEO is the foundation of our strategy. Our experts start with keyword research and topic ideation, creating a content plan full of high-value keywords that drive traffic and sales.
Produce – Our process is designed to produce next-level content that suits your brand. It includes multiple internal and external reviews from idea to outline, to final draft.
Optimize – Senior editors perfect every article (written by industry-specific writers), and our team uses AI-based tools to optimize on-page SEO before uploading directly to your CMS. Drive traffic to your website with content marketing services tailored to your audience. Organically Attract Your Target Audience with Tailored Content Marketing. Content marketing is a central part of digital marketing that many businesses overlook at their own expense. Blog posts, emails, social media, newsletters, etc.— all of these are great ways to drive interest and traffic to your site.
Marketers agree that content marketing has quantifiably improved prospect engagement. Why? Because if prospects see you creating content that they find valuable, they will see you as a thought leader worth listening to, which in turn improves your credibility as an authoritative presence in your industry. Many businesses neglect content marketing simply because they don’t have the time to make content while running a business. Let our creative experts do the creating for you, with quality content to widen your audience that helps you develop leads for your company.
Our copywriters have extensive knowledge in a range of industries and know how to create technical and meaningful content that appeals to prospects. They will craft informative and engaging content that is SEO-optimized for search engines. The benefits of our content marketing services include:
Improved credibility and authority on subjects in your industry, with audiences coming to your site to be informed and learn something new.
A steady pipeline for your audience with consistent messages and content directed to them, helping you nurture leads.
Better sales leads through content that attracts prospects who are further along in the buyer’s journey.
Cross-selling support with a wealth of new material to draw from to encourage customers to purchase other services or products from you.
Improved engagement and social media presence from visitors taking an interest in your online content.
Improved SEO and traffic with targeted content that uses keyword-rich copy to rank for desired search terms on search engines.
Content Marketing Features
Expand your reach and give your brand an authoritative industry voice with content marketing services from Viagold. Our content covers a range of mediums and will help connect with audiences in new ways.
Comprehensive Content Strategy – Our marketers will work with you to determine a strategy that is true to your brand and craft quality content for all of your digital platforms.
Blogging – Copywriters will research and create written blogs that are SEO-optimized for your prospective audience, building thought leadership credibility and bringing interested readers to your site.
Email And Social Media Posts – Newsletters, drip email campaigns, social media posts — we’ve got the content covered for your email list and online followers; and we can determine the content that will drive shares, clicks and opens.
Local advertising services for businesses online
Viagold place online ads to attract and entice potential users to sign up. Everything You Need to Know in 2021 – Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog.More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content.But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig into everything you need to know about online advertising across ad platforms for social media, paid search, display, and native advertising.
How to Advertising Online
It’s easy to think of your organic marketing efforts, like blog and content offers, and your paid advertising efforts, like search and social, as separate from one another. It makes sense why: they’re often managed by different internal teams with different goals. Social media marketers are focused on building communities, sharing content, and engaging their audience. Bloggers and content marketers optimize their efforts for organic search and are focused on metrics like traffic and conversion. Meanwhile, advertisers are focused on performance metrics like cost-per-acquisition and return on ad spend. With such different goals, it’s no wonder that many marketers view organic and paid as separate from one another.
YouTube
YouTube is the second largest search engine, second only to Google, with over 2 billion monthly active users. Ads on YouTube appear before and during other YouTube videos or as a stand-alone promoted video that’s displayed after performing a search.
Since you can target demographic information and interests, you can serve your videos to specific relevant audiences already watching videos from similar brands or on related topics.
Facebook
Facebook is the most widely used social media network. Almost 2.5 billion people around the world use Facebook. That’s more than 30% of the world’s population. With so many people using Facebook, you’re almost guaranteed to be able to reach an audience that’s relevant to any type of business. That’s where one of the most powerful features of advertising on Facebook comes in: audience targeting. The targeting capabilities on Facebook are unmatched by any other social media network. There are three types of audiences that you can target on Facebook:
Core audiences: An audience based on criteria like age, interests, and geography.
Custom audiences: Get back in touch with people who have previously engaged with your business.
Lookalike audiences: Reach new people whose interests are similar to those of your best customers.
Facebook’s advanced targeting can be used to target your ads to the most relevant audience — and even tap into new audiences you’d otherwise never reach with organic content alone. Advertising on Facebook includes a range of ad types, including:
Photo ads
Video ads
Story ads
Lead ads
Instagram
You can also advertise on Instagram through the Facebook Ads Manager. Instagram has over 1 billion monthly users globally. That’s a little less than half of the number of users on Facebook. The majority of users are between the ages of 18 and 34.
There are three ways that you can advertise on Instagram:
Promote posts and stories directly from your Instagram professional account.
Create ads from your Facebook Page and promote them on both Facebook and Instagram.
Create ad campaigns in the Facebook Ads Manager to access full targeting capabilities.
I recommend taking the third option and creating custom campaigns for your audience on Instagram.
Instagram has similar ad types to Facebook, including:
Photo ads
Video ads
Story ads
Ads in Explore
Shopping Post ads
By far, the most interesting ad types right now are ads in the Explore Tab and Shopping Post ads. People using Instagram Explore are exploring their interests and discovering new content creators. Ads in Instagram Explore are a great opportunity to put your brand in front of a new audience. Shopping Post ads allow you to include a tag that shows the product’s name and price within your image. Clicking on the tag takes your prospects directly to a product page where they can purchase the item — all without leaving the Instagram app.
LinkedIn
The LinkedIn platform has over 660 million monthly-active members worldwide. Users on the platform are largely made up of working professionals which makes LinkedIn a great place for B2B (business-to-business) advertising. LinkedIn is the go-to platform for working professionals, which provides B2B advertisers a large audience pool to reach.
Plus, the advantage of advertising on LinkedIn is definitely its unique targeting capabilities. On LinkedIn, you’ll have access to unique targeting criteria that isn’t available on other platforms.
You can target users on LinkedIn by unique demographics, including job title, job function, and industry. Maybe you only want to advertise to potential customers at the director level who work in customer service within the recruiting industry. LinkedIn’s targeting capabilities make that possible.
Plus, with the option to include lead gen forms in your LinkedIn ads, LinkedIn can be a lead generation machine. This will allow you to not only reach a very specific audience but drive leads without directing them outside of the LinkedIn platform.
The most interesting ad type of LinkedIn is Message Ads. Message Ads allow you to send direct messages to your prospects to spark an immediate action.
How to use LinkedIn Message Ads:
Deliver a targeted message with a single CTA.
Drive stronger engagement and response than traditional emails.
Measure the impact of your messages.
But a word of warning: Don’t send too many Message Ads to the same people or it will come off like spam. And make sure the messages sound authentic, too – if you were writing a LinkedIn message to a friend, what would you write in it?
If your Message Ads are too stiff, they’ll come off as spammy, too. Remember: This channel is a one-to-one conversation. Direct messages are sacred spaces – if you’re going to advertise there, you need to be extra careful about taking the time to make your Message Ads feel personal and relevant to your end users. Make sure you’re delivering value to them in a way that feels authentic.
Twitter
Digital advertising is less common on Twitter because organic reach is still a significant driver of a brand’s performance on Twitter. This is very unique to Twitter – but even so, ads can still deliver strong results depending on what your goals are. Twitter has over 330 million monthly users globally. The majority of users are between 35–65 years old.
Advertisers have discovered a few niches that have high engagement on Twitter: B2B and e-commerce. Many B2B companies are using Twitter as a digital marketing tool, and Twitter users are known to spend a lot of money online. This makes advertising specifically to these audiences a great strategy.
Twitter breaks down their ads into five goals:
Awareness: Promote your tweets and maximize your reach.
Tweet engagement: Promote your tweets and get more retweets, likes, and replies.
Follows: Promote your account and grow your Twitter following.
Website clicks: Promote your website and get more traffic.
App downloads: Promote your app and get more downloads.
All of these can work together to help you grow your audience on the platform and convert users into customers.
Pinterest
Pinterest is a unique social media platform with 300 million users who are highly engaged and predominantly female. Some people say that Pinterest is the only platform where users actually want to see ads from brands they love because Pinterest is all about visuals. How to advertise on Pinterest in four steps:
Pick a pin: Promote your best pins so they appear in the most relevant places.
Decide who sees it: Set up targeting so the right people see your ads.
Pay for results: Choose to pay for engagement or visits to your site.
Track what’s working: Once your campaign starts, see how it’s doing and make changes.
Pinterest is great for businesses relying on photography to sell their products and who have a female target buyer persona.
Snapchat
Snapchat’s 218 million users are predominantly made up of people between the ages of 18–24.
Snapchat offers a few ad types, including story ads, sponsored tiles in Snapchat Discover, and augmented reality (AR) lenses.
Snapchat’s ad types feel pretty similar to the advertising options on Instagram. What really makes Snapchat unique is the augmented reality lenses. AR lenses are sponsored by a business to create interactive moments that users can use and share with their friends. It might be hard to believe, but in this example from Dominos that pizza isn’t really there — that’s the AR lens at work.
Tiktok
A new player to the social media advertising world is TikTok. TikTok is all about creating short, creative, and oftentimes funny videos. TikTok has exploded in the past few years and has reached 500 million monthly users. Advertising options are still limited; they are mainly geared towards driving awareness. TikTok doesn’t hyperlink posts to websites and only recently started allowing advertising, so businesses advertising on TikTok focus on boosting brand awareness rather than leads or traffic.
Promoting TikTok videos allow brands to build awareness with a young target audience
Public relations (PR) consultancy and communication
From search results to brand mentions, online reviews, and much more, PR strengthens brand awareness and recognition. What Services Do PR Firms Provide? Public relations. It has long held a reputation as an elusive industry. PR is a bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging. On the client side, you may not be privy to what goes into a public relations campaign – you just know that you want your name out there; you want to be known; you want more leads for your business.
Media Relations
Often confused with public relations as a whole, media relations is an important service PR firms offer. It is how your company or brand engages and interacts with the media. This is often why PR firms are sought-after. They possess the contacts, or access thereof, to take a brand’s core messaging and turn it into compelling stories for the media to cover. The outcome of media relations is often thrilling: a feature in a lifestyle magazine or a TV interview on your local news channel. Media relations is a very time-consuming process that requires diligence, creativity, and an understanding of how the press operates. It isn’t a quick fix, but rather an investment that pays dividends.
Strategy Development
Remember when I mentioned reverse engineering? This is where strategy development comes in. You must have clearly defined goals when engaging in public relations. It is too easy to get sidetracked or, worse yet, dilute your plan with unnecessary tactics. A good public relations firm will start with strategy development. They will delve into your strengths and weaknesses, ask what makes you unique, identify the core personas you need to engage with, and, most importantly, define what success looks like to you. From there, they can use their expertise to define a communications program that will attract, engage and drive results.
Messaging
This is where the age-old adage of, “it’s not what you say, but how you say it,” comes in. This is a big part of public relations. The image you create for yourself and how you communicate this outwardly is of the utmost importance. A good public relations team will help you define your mission, vision and, goals in an attractive and compelling way. They will take your competitors into consideration, too. Key messages will be translated into mission statements and elevator pitches, company backgrounders, and words to best associate with the brand. This exercise is very important to media relations. More on that next.
Social Media Marketing
Much like content marketing, social media offers a manageable platform for a PR team to grow an audience and amplify a message. A good public relations team will look to their initial strategy and persona identification to determine the appropriate social channels by which to grow and engage an audience. Is the target a millennial market or does it have more of a B2B focus? These questions will help identify where and how to invest in social media to support an overall PR campaign.
Content Marketing
Many publicists and PR pros got their start in the industry because they have a background in writing or are former journalists. Content marketing is an important piece of the PR puzzle because of the opportunities that owned content possess. While media relations offers endorsements from the press, which creates credibility, content marketing creates the ability to take brand messaging and translate it into valuable pieces of content that can live on your own channels – websites, blogs, etc. Content marketing helps promote your product or service, attracts consumers, and drives leads. In short, it is an ideal complement to media relations creates by driving authority and credibility in a client’s industry.
Events
Public relations is often about getting people talking about a product or service. To do this, PR firms will look at the benefits of promotional events and experiential marketing opportunities to do just that. Festivals and events like SXSW and Art Basel are key examples of experiential marketing in action. The benefits of engagements of this kind are varied. Brands can connect directly with consumers, grow their audience and build brand loyalty.
Influencer Relations
With the popularity of the social media landscape, media relations has grown to include outreach with social influencers. For decades, brands and businesses turned to media relations because of the credibility it builds. Today, tried and true tactics media relations tactics also translate to the social landscape and include outreach and engagement with influencers.
Viral Marketing - campaigns and strategies
Viral marketing is an effective technique that you can use to propagate marketing messages about your company, products, or services to others. If you want to bring business growth and increased sales, you need the right team to lead your organization toward winning results. MOS SEO Services can provide internet viral marketing and viral email marketing solutions to each business, in accordance with its marketing needs. We can work within just about any marketing budget and within the specified time.
Focused on Achieving your Goals
We know that this is stressful and confusing and take up a lot of your valuable time. With our global resources and wide industry expertise, we can assist you in all facets of viral marketing. Our internet marketing techniques are aimed at passing on information about your products and services to members of various communities who in turn spread the word and bring in an exponential growth for your business.
As a specialized viral marketing company, we apply effective strategies to attract visitors to your website. As part of our services, our experts will advise you as to what strategies will best get the message across about your business to as many people as possible.
Our viral marketing services include tracking of viral campaigns, concept creation, and submission. We also help to execute effective, highly interactive online marketing campaigns to capture the attention of your target audience.
App Stores, Resellers, and Affiliates
Viagold launch affiliate or reseller programs that reward anyone willing to promote their products with cash or other rewards.
Viral Marketing Services We Offer
Here’s a quick overview of the affordable online marketing services we offer
Effective Marketing Channels
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience.
Where we help you
Inbound Marketing
It all starts with content. Blog posts, guides, resources, and other content types help attract new visitors and then convert them by adding value at every stage of he buyer’s journey.
SEO
It all starts with content. Blog posts, guides, resources, and other content types help attract new visitors and then convert them by adding value at every stage of he buyer’s journey.
Content Marketing
Publishing engaging content helps you position your brand or product as a credible authority and helpful resource in the industry.
Online Advertising
Viagold place online ads to attract and entice potential users to sign up.
Public relations
From search results to brand mentions, online reviews, and much more, PR strengthens brand awareness and recognition.
Viral Marketing
Common types of viral marketing strategies in the Viagold space include referral, or affiliate, programs or viral loops.
App Stores, Resellers
Viagold launch affiliate or reseller programs that reward anyone willing to promote their products with cash or other rewards.
Sponsorships
Sponsorships as a marketing channel consist of all prospects coming to your business through exposure to your brand in a sponsored material or event.
Inbound Marketing
It all starts with content. Blog posts, guides, resources, and other content types help attract new visitors and then convert them by adding value at every stage of he buyer’s journey.
Your campaign will be personalized to meet your marketing goals, not our revenue goals.We’ll track results to help make sure you’re making a profit from your inbound marketing. Depending on your needs and goals, below is just a handful of the inbound marketing services we’ll assist you with.
Strategy
Planning
A profitable marketing campaign starts with a plan. Inbound marketing is our primary area of expertise, so we’ll consult with you to develop a comprehensive inbound marketing action plan to meet your objectives. Once we’ve delivered your inbound marketing plan, the next step is to determine whether or not we’re a good fit work together on an ongoing basis. If we are, then great!
Campaign Manager
Breathe a sigh of relief… You don’t have to worry about which inbound marketing strategies to implement throughout the year. As an ongoing client, you’ll be able to take advantage of regularly scheduled consulting sessions with your Campaign Manager. After each call, you’ll walk away with a specific set of action items to implement. And if you need help with implementation, we may be able to assist you with that as well.
Consulting
Anyone can run an inbound marketing campaign. But not just anyone can run it to consistently improve visibility, drive traffic, captures new leads, and nurtures sales opportunities. Your Campaign Manager will be there every step of the way.
Attraction
Social Media Strategy
We’re not talking about the joke-of-the-day here. Our approach to social media is one that is aimed to drive results (i.e. relationships, visitors, leads, and sales). We’ll consult with you on how to streamline your social media strategy.
Blog Topics
Your online presence grows with each new blog post you publish. We’ll help you develop an easy plan for blogging, complete with new and intriguing topics for each post.
Reputation Management
Whether you manage it or not, you have an online reputation. With the ReviewJump web application you’ll be able to automatically manage and get more 5-star reviews on local directories like Google and Yelp. This is a must-have for brick-and-mortar businesses.
Press Releases
Some of our competitors will send out press releases because it’s on a checklist they’re required to complete. We, on the other hand, encourage doing them with a strategic purpose, thus generating optimal media exposure for our clients.
Local Optimization (SEO)
Want more visibility in Google’s local search results? The strategy of optimizing your online presence is tedious and constantly changing. We can manage this painstaking process for you in a worry-free fashion while helping you to get more phone calls from the local search results.
Link Building (Off-site SEO)
Expand your online exposure beyond your own website and boost your search engine optimization. We’ll help you get published on other websites to increase both referral and organic search engine traffic.
Pay-Per-Click (PPC)
Adding a pay-per-click campaign to your inbound marketing strategy can not only drive targeted traffic to your website, but it can also provide valuable keyword data otherwise hidden by Google. Using this information, we can also enhance the effectiveness of your SEO campaign.
Conversion
Lead Magnets
Once visitors arrive at your website, are you capturing their information with anything other than a “contact us” type of form? This gap between the time visitors arrive at your site and when they are ready to contact you is a marketing fail. Most visitors will leave as strangers unless you give them a reason to tell you who they are! We’ll help you develop lead magnets to overcome this and convert more of your visitors into leads.
Funnel Development
Are you methodically leading your website visitors and leads down a specific marketing funnel? First, we’ll help develop the strategy for your marketing funnel. Then, we’ll direct the content strategy and help you implement it. The result: A predicable flow of leads.
Landing Page Content
An optimized landing page is a tool that includes intriguing copy, an offer for a lead magnet, and a form that captures your visitors’ information. The entire goal here is to convert your website traffic into leads. Best of all, we can show you what to do.
Book Publishing
We’re talking about real-life, printed books here. Not only will authoring a book improve your authority and reputation, but it can also be used as an effective lead magnet.
Website Content
Original text and images are crucial to converting your website traffic into leads. If needed, we’ll direct an expert writer to write your optimized website content.
Engagement
Webinars
Call it a virtual seminar or an online training, a webinar can be an effective tool for your inbound marketing campaign. We help arrange everything from the webinar’s outline, to the writer of the script, to the screen recording and publishing.
Autoresponder Emails
Once you have a lead, now what? Are you diligently following up with them and staying top of mind throughout the entire buying process? We can stragetize with a copywriter to create an automated email campaign that will nurture your leads until they buy from you.
eNewsletters
Yes, they work. And they can work well, IF your eNewsletter content is interesting enough. We’ll
Search Engine Optimization - seo consulting and auditing services
Viagold helps position your site and content in front of potential users at every stage of the buying clients. Search Engine Optimization is the process to optimize or improve your website’s performance in search engine results. The main goal of SEO is to get a website ranked at the top spot in organic search results. SEO is a combination of actions that help search engines to find you, organize your information and present it to people looking for it. In order to get the required results, you have to understand SEO and how it works?
Our SEO ambitions cover
Hybrid IT’s determined and winning SEO team will help you attract more visitors to websites and convert leads into customers, and ultimately success story. We support you launch comprehensive and effective SEO promotions for guaranteed customer visits and enhance the reputation of your business with profitable incomes. Our brilliant team ensure top rankings and drive mandatory traffic to your website with effective and focused marketing strategies. Technical SEO is the first step in the search engine optimization process.
Conversion Rate – Optimization Conversion rate optimization (CRO) is the structured process of increasing the percentage of website visitors who take desiderate action be that filling out a form becoming customers, or otherwise.
f there is an issue in your technical SEO then it is to be expected that your SEO attempts will not generate the good results. It is mandatory to understand the technicalities of SEO and how to do it in the right way.
On-Site On Page SEO
On-Site On Page SEO is the method of optimizing individual web pages in order to rank first and earn more similar traffic in search engine.
Conversion Rate – Optimization Conversion rate optimization (CRO) is the structured process of increasing the percentage of website visitors who take desiderate action be that filling out a form becoming customers, or otherwise.
Competitive Analysis. The process of identifying your competitors and their strategies to determine strengths weakness compare to those of your on-product services.
Budget Oriented
Budget Oriented. Hybrid IT Services Inc. helps you in figuring out how much to spend on SEO and paid marketing campaigns. The ultimate goal is the return on investment (ROI). Firstly, you have to determine how much you want to spend on your overall digital marketing campaigns. Then, figure out what percentage you want to allocate for the SEO portion
Multi-Search Engine.
PerformanceHybrid IT’s SEO Team works on multiple search engines to rank your websites. This will increase website ranking, traffic and improve conversion rate. We work on following search engines for website organic traffic growth.
Monthly Reporting. To track your website rankings and performance, a comprehensive SEO report is essential. Using these reports one can analyze website growth, conversions and search engine positions. The Monthly SEO report should consist of the following data.
Search Engine Optimization - website content writer
Publishing engaging content helps you position your brand or product as a credible authority and helpful resource in the industry. Content marketing services that deliver actual results Forget about aimless content production. We research, plan, and produce next-level content that drives traffic, backlinks, authority, and conversions.
How it Works
Marketers agree that content marketing has quantifiably improved prospect engagement. Why? Because if prospects see you creating content that they find valuable, they will see you as a thought leader worth listening to, which in turn improves your credibility as an authoritative presence in your industry. Many businesses neglect content marketing simply because they don’t have the time to make content while running a business. Let our creative experts do the creating for you, with quality content to widen your audience that helps you develop leads for your company.
Our copywriters have extensive knowledge in a range of industries and know how to create technical and meaningful content that appeals to prospects. They will craft informative and engaging content that is SEO-optimized for search engines. The benefits of our content marketing services include:
Content Marketing Features
Local advertising services for businesses online
Viagold place online ads to attract and entice potential users to sign up. Everything You Need to Know in 2021 – Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog.More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content.But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig into everything you need to know about online advertising across ad platforms for social media, paid search, display, and native advertising.
How to Advertising Online
It’s easy to think of your organic marketing efforts, like blog and content offers, and your paid advertising efforts, like search and social, as separate from one another. It makes sense why: they’re often managed by different internal teams with different goals. Social media marketers are focused on building communities, sharing content, and engaging their audience. Bloggers and content marketers optimize their efforts for organic search and are focused on metrics like traffic and conversion. Meanwhile, advertisers are focused on performance metrics like cost-per-acquisition and return on ad spend. With such different goals, it’s no wonder that many marketers view organic and paid as separate from one another.
YouTube
YouTube is the second largest search engine, second only to Google, with over 2 billion monthly active users. Ads on YouTube appear before and during other YouTube videos or as a stand-alone promoted video that’s displayed after performing a search.
Since you can target demographic information and interests, you can serve your videos to specific relevant audiences already watching videos from similar brands or on related topics.
Facebook
Facebook is the most widely used social media network. Almost 2.5 billion people around the world use Facebook. That’s more than 30% of the world’s population. With so many people using Facebook, you’re almost guaranteed to be able to reach an audience that’s relevant to any type of business. That’s where one of the most powerful features of advertising on Facebook comes in: audience targeting. The targeting capabilities on Facebook are unmatched by any other social media network. There are three types of audiences that you can target on Facebook:
Facebook’s advanced targeting can be used to target your ads to the most relevant audience — and even tap into new audiences you’d otherwise never reach with organic content alone. Advertising on Facebook includes a range of ad types, including:
Instagram
You can also advertise on Instagram through the Facebook Ads Manager. Instagram has over 1 billion monthly users globally. That’s a little less than half of the number of users on Facebook. The majority of users are between the ages of 18 and 34.
There are three ways that you can advertise on Instagram:
I recommend taking the third option and creating custom campaigns for your audience on Instagram.
Instagram has similar ad types to Facebook, including:
By far, the most interesting ad types right now are ads in the Explore Tab and Shopping Post ads. People using Instagram Explore are exploring their interests and discovering new content creators. Ads in Instagram Explore are a great opportunity to put your brand in front of a new audience. Shopping Post ads allow you to include a tag that shows the product’s name and price within your image. Clicking on the tag takes your prospects directly to a product page where they can purchase the item — all without leaving the Instagram app.
LinkedIn
The LinkedIn platform has over 660 million monthly-active members worldwide. Users on the platform are largely made up of working professionals which makes LinkedIn a great place for B2B (business-to-business) advertising. LinkedIn is the go-to platform for working professionals, which provides B2B advertisers a large audience pool to reach.
Plus, the advantage of advertising on LinkedIn is definitely its unique targeting capabilities. On LinkedIn, you’ll have access to unique targeting criteria that isn’t available on other platforms.
You can target users on LinkedIn by unique demographics, including job title, job function, and industry. Maybe you only want to advertise to potential customers at the director level who work in customer service within the recruiting industry. LinkedIn’s targeting capabilities make that possible.
Plus, with the option to include lead gen forms in your LinkedIn ads, LinkedIn can be a lead generation machine. This will allow you to not only reach a very specific audience but drive leads without directing them outside of the LinkedIn platform.
The most interesting ad type of LinkedIn is Message Ads. Message Ads allow you to send direct messages to your prospects to spark an immediate action.
How to use LinkedIn Message Ads:
But a word of warning: Don’t send too many Message Ads to the same people or it will come off like spam. And make sure the messages sound authentic, too – if you were writing a LinkedIn message to a friend, what would you write in it?
If your Message Ads are too stiff, they’ll come off as spammy, too. Remember: This channel is a one-to-one conversation. Direct messages are sacred spaces – if you’re going to advertise there, you need to be extra careful about taking the time to make your Message Ads feel personal and relevant to your end users. Make sure you’re delivering value to them in a way that feels authentic.
Twitter
Digital advertising is less common on Twitter because organic reach is still a significant driver of a brand’s performance on Twitter. This is very unique to Twitter – but even so, ads can still deliver strong results depending on what your goals are. Twitter has over 330 million monthly users globally. The majority of users are between 35–65 years old.
Advertisers have discovered a few niches that have high engagement on Twitter: B2B and e-commerce. Many B2B companies are using Twitter as a digital marketing tool, and Twitter users are known to spend a lot of money online. This makes advertising specifically to these audiences a great strategy.
Twitter breaks down their ads into five goals:
All of these can work together to help you grow your audience on the platform and convert users into customers.
Pinterest
Pinterest is a unique social media platform with 300 million users who are highly engaged and predominantly female. Some people say that Pinterest is the only platform where users actually want to see ads from brands they love because Pinterest is all about visuals. How to advertise on Pinterest in four steps:
Pinterest is great for businesses relying on photography to sell their products and who have a female target buyer persona.
Snapchat
Snapchat’s 218 million users are predominantly made up of people between the ages of 18–24.
Snapchat offers a few ad types, including story ads, sponsored tiles in Snapchat Discover, and augmented reality (AR) lenses.
Snapchat’s ad types feel pretty similar to the advertising options on Instagram. What really makes Snapchat unique is the augmented reality lenses. AR lenses are sponsored by a business to create interactive moments that users can use and share with their friends. It might be hard to believe, but in this example from Dominos that pizza isn’t really there — that’s the AR lens at work.
Tiktok
A new player to the social media advertising world is TikTok. TikTok is all about creating short, creative, and oftentimes funny videos. TikTok has exploded in the past few years and has reached 500 million monthly users. Advertising options are still limited; they are mainly geared towards driving awareness. TikTok doesn’t hyperlink posts to websites and only recently started allowing advertising, so businesses advertising on TikTok focus on boosting brand awareness rather than leads or traffic.
Promoting TikTok videos allow brands to build awareness with a young target audience
Public relations (PR) consultancy and communication
From search results to brand mentions, online reviews, and much more, PR strengthens brand awareness and recognition. What Services Do PR Firms Provide? Public relations. It has long held a reputation as an elusive industry. PR is a bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging. On the client side, you may not be privy to what goes into a public relations campaign – you just know that you want your name out there; you want to be known; you want more leads for your business.
Media Relations
Often confused with public relations as a whole, media relations is an important service PR firms offer. It is how your company or brand engages and interacts with the media. This is often why PR firms are sought-after. They possess the contacts, or access thereof, to take a brand’s core messaging and turn it into compelling stories for the media to cover. The outcome of media relations is often thrilling: a feature in a lifestyle magazine or a TV interview on your local news channel. Media relations is a very time-consuming process that requires diligence, creativity, and an understanding of how the press operates. It isn’t a quick fix, but rather an investment that pays dividends.
Strategy Development
Remember when I mentioned reverse engineering? This is where strategy development comes in. You must have clearly defined goals when engaging in public relations. It is too easy to get sidetracked or, worse yet, dilute your plan with unnecessary tactics. A good public relations firm will start with strategy development. They will delve into your strengths and weaknesses, ask what makes you unique, identify the core personas you need to engage with, and, most importantly, define what success looks like to you. From there, they can use their expertise to define a communications program that will attract, engage and drive results.
Messaging
This is where the age-old adage of, “it’s not what you say, but how you say it,” comes in. This is a big part of public relations. The image you create for yourself and how you communicate this outwardly is of the utmost importance. A good public relations team will help you define your mission, vision and, goals in an attractive and compelling way. They will take your competitors into consideration, too. Key messages will be translated into mission statements and elevator pitches, company backgrounders, and words to best associate with the brand. This exercise is very important to media relations. More on that next.
Social Media Marketing
Much like content marketing, social media offers a manageable platform for a PR team to grow an audience and amplify a message. A good public relations team will look to their initial strategy and persona identification to determine the appropriate social channels by which to grow and engage an audience. Is the target a millennial market or does it have more of a B2B focus? These questions will help identify where and how to invest in social media to support an overall PR campaign.
Content Marketing
Many publicists and PR pros got their start in the industry because they have a background in writing or are former journalists. Content marketing is an important piece of the PR puzzle because of the opportunities that owned content possess. While media relations offers endorsements from the press, which creates credibility, content marketing creates the ability to take brand messaging and translate it into valuable pieces of content that can live on your own channels – websites, blogs, etc. Content marketing helps promote your product or service, attracts consumers, and drives leads. In short, it is an ideal complement to media relations creates by driving authority and credibility in a client’s industry.
Events
Public relations is often about getting people talking about a product or service. To do this, PR firms will look at the benefits of promotional events and experiential marketing opportunities to do just that. Festivals and events like SXSW and Art Basel are key examples of experiential marketing in action. The benefits of engagements of this kind are varied. Brands can connect directly with consumers, grow their audience and build brand loyalty.
Influencer Relations
With the popularity of the social media landscape, media relations has grown to include outreach with social influencers. For decades, brands and businesses turned to media relations because of the credibility it builds. Today, tried and true tactics media relations tactics also translate to the social landscape and include outreach and engagement with influencers.
Viral Marketing - campaigns and strategies
Viral marketing is an effective technique that you can use to propagate marketing messages about your company, products, or services to others. If you want to bring business growth and increased sales, you need the right team to lead your organization toward winning results. MOS SEO Services can provide internet viral marketing and viral email marketing solutions to each business, in accordance with its marketing needs. We can work within just about any marketing budget and within the specified time.
Focused on Achieving your Goals
We know that this is stressful and confusing and take up a lot of your valuable time. With our global resources and wide industry expertise, we can assist you in all facets of viral marketing. Our internet marketing techniques are aimed at passing on information about your products and services to members of various communities who in turn spread the word and bring in an exponential growth for your business.
As a specialized viral marketing company, we apply effective strategies to attract visitors to your website. As part of our services, our experts will advise you as to what strategies will best get the message across about your business to as many people as possible.
Our viral marketing services include tracking of viral campaigns, concept creation, and submission. We also help to execute effective, highly interactive online marketing campaigns to capture the attention of your target audience.
Viagold launch affiliate or reseller programs that reward anyone willing to promote their products with cash or other rewards.