12 KEY INTERNET MARKETING TRENDS IN 2021

The market has changed a lot, which means that there are new trends that no one could have thought of a year ago. Let’s see how the Internet marketing market will develop in 2021.

Trend 1-Video Content

The competition is growing. Everyone has already learned how to write texts, make illustrations and infographics. Video content is a more complex stage, and not everyone is ready to invest time and money in shooting yet. Of course, we do not take into account video bloggers and gamers.

Those entrepreneurs who start shooting videos now will ultimately win. For example, you have a massage parlor. Of course, you can write a text about how well you do massage, and what professionals work for you. But it is better to go to a video where you will show: what your studio looks like, what kind of atmosphere there is, how massage therapists work. Even 30 seconds of video can contain more information than standard text.

Plus, video content has a good effect on SEO. We have noticed more than once that in the subject of our projects, on the first page of the output there are resources on which there are videos. Sometimes it’s even two videos per page.

Trend 2-Audio Content

Audio has already become firmly embedded in our lives. Podcasts are gaining momentum more and more, people have begun to communicate more using voice messages.

There are new social networks in audio format. For example, Clubhouse, which some bloggers have already learned how to monetize. Moderation of the conversation, active communication in the room-all this has already appeared in their advertising price list.

Many major media outlets, such as Forbes, have started posting audio versions of their materials.

This format is not yet widely used in business promotion. Therefore, you have a chance to become one of the first in your niche.

Trend 3-User-Generated Content

Such content costs companies almost nothing. But it helps to promote products and perfectly raises brand loyalty. For example, one of the marketplaces gives its customers a discount in exchange for a story about the purchased product. A person needs to share their impressions, take photos, maybe even shoot a video. For this, he will receive a discount on the next order. In addition to the fact that the company gets free content, this method also encourages repeat purchases. After all, you gave the person a discount, which means that he has the motivation to come back to you again.

Trend 4-the face of the brand

There used to be a lot of faceless companies. You could see their website, products, advertising. But you didn’t see who was behind all this.

Now customers want more openness. Show them your faces. And this is not just a photo of the CEO in a jacket on the main page of the site. Tell us about the team, show their photos, congratulate employees on their birthday in your social network accounts. All this affects customer loyalty.

Trend 5-Branded Marketing

Here we are not talking about pens and mugs, which are all distributed at conferences and exhibitions. When you make branded materials, it must be something really necessary. If you give a person a benefit for free, and especially if it is more than he expected, he will become a friend of your company, and his loyalty will increase many times.

For example, if you sell indoor plants, make a memo on how to choose the right fertilizers for them. For people who have had even cacti die all their lives, fertilizers are something very distant and incomprehensible. Help them understand a difficult topic, and they will definitely be grateful.

Trend 6-Adaptation To Voice Search

Previously, it was quite difficult to interact with such a search, but now voice assistants understand us without a word. Therefore, more and more people do not enter search queries with their hands but pronounce them with their voices.

And if you go a little deeper into this topic, you can understand that such requests are different from the usual ones. When we search for something in the search bar, we use phrases like “ “restaurant in the center” or “delicious Chinese restaurant Moscow”. If a person turns to voice search, then the phrase will be different: “Hello, Siri! In which restaurant in the center can you eat the best Peking duck?”.
Do you see the difference? Therefore, it is very important that users can find your content for such queries as well. There is a lot of controversy over this point, it would be interesting to read the opinions in the comments

Trend 7-Content Personalization

The more personal an appeal a person receives, the more effective your marketing will be. There are many possibilities for this. For example, in targeted advertising in social networks, you can substitute the name of a specific person. If this is a mailing list — it is also better to contact us personally. Even in the video, you can say “ ” I am addressing you personally”” And it will already be perceived differently.

With those who have already bought from you several times, communication should also be different. No one is surprised by the appeal: “Good afternoon, John”, when calling the bank. But the client can still be pleased with the fact that when ordering a bouquet (for example), the manager remembers his name and knows the address to which the flowers need to be delivered.

Trend 8-Virtual Reality

In the current situation, it becomes very valuable to be able to try something on yourself without leaving home and even without waiting for the courier.

Can you imagine how cool it would be if there was such an opportunity in other areas? Do you want to change the wallpaper, but are worried that they will not fit well into the interior? Take the phone, point it at the wall and see how they match with your furniture.
Also, this item can include online meetings. Now it is not necessary to meet with clients live. All questions can be solved online. Sometimes it is even more convenient: you can record a meeting, and then return to it to remember some important moments for yourself.

Trend 9-Through The Grapevine

Everything new is well-forgotten old. There is much more competition on the Internet. Advertising budgets have increased, and in some niches, we notice a strong increase in the cost of a click. Each client has become more expensive for companies. Therefore, the main task now is to focus on the word of mouth and LTV.

If you exceed the client’s expectations, he will recommend you to family and friends. And you will receive not one order, but three at once. And it is also important to make sure that a person buys from you, not one, but two, three, five, ten times. This way you will be much ahead of the competition. After all, you paid for one client, and he himself bought from you several times and even brought friends.

You also need to work on your reputation on the Internet. If there are no reviews about your company on services and other resources, we can assume that there are almost no mentions about it on the Internet. So a potential client will simply go to a competitor about whom these mentions are.

Trend 10 — New Search Engine Algorithms

For example, Google has already announced that new Core Web Vitals ranking factors will come into force in May 2021. And where Google is, there are other search engines. This means that all SEO promotion will change a little.
What will you need to pay attention to? First, it is the site loading speed. It is difficult to say to what extent this race will continue, because with the development of technologies, any of the largest content is loaded quite quickly. But search engines are constantly coming up with new ways to speed things up even more.

The next point is the waiting time until the first interaction with the site. How much time has passed from the moment when a person got to the page before he started interacting with it. The lower this indicator, the better.

The stability of the layout and elements is also important. There should be no interfering icons on the site, it should be simple and easy to interact with it.

Trend 11-Ecosystem

It is important for a business to learn how to communicate with the audience through different channels. These can be: articles on the site, video content on YouTube. Every month there are more opportunities for this. For example, new social networks are appearing, where a large audience lives. You need to find your own approach to each tool. So start now: there will be time to fill a few bumps, get experience, and come to the result that you expected.

Trend 12-Working With Marketplaces

The pandemic came unexpectedly, and not all companies had their own website with a good level of traffic. Therefore, small and medium-sized businesses began to look for other opportunities to sell their products on the Internet.

A good option in this situation is cooperation with marketplaces. So entrepreneurs do not need to worry about the delivery of goods and setting up online payments. The platform does all this for them. In the future, the opportunities for cooperation with marketplaces will only grow.