9 of the Most Important Affiliate Marketing KPIs to Focus On
Must be aware that you must keep close eye on affiliate marketing KPIs. It is a crucial part not only due to understanding your performance, but these KPIs help you detect opportunities to grow your program and revenues.
9 of the most important Affiliate Marketing KPIs to focus on:
1: Click Traffic
Click Traffic is the number of clicks you managed to get through your project over a specific period of time. Click traffic is one of the basic affiliate marketing KPIs because it indicates how well your program is growing. More clicks relating your project compare to last year it means growth in the project. This affiliate marketing KPI helps you to identify which websites, affiliates or platforms are sending the most traffic and which ones aren’t.
2: Top Affiliates
Good practice is to record your top affiliates who give the most incomes to your project. One of the best way to track this affiliate marketing KPI is by giving a unique code to each affiliate in order to create a unique URL for each affiliate by a customized template. This KPI allows you to keep a track of the affiliates also helps you identify drops among affiliates
3: Number of New Affiliates
Tracking the new affiliates and also watch out for any potential ones who are already recommended traffic and sales but still are not official affiliates. Two main factors that will affect affiliate marketing KPI is the product you’re selling and the way you’re promoting the program. As far as you’re manage to sell a product you’re promoting your affiliate program effectively, and you will see a growth under this KPI.
4: Percentage of New Customers
Tracking your affiliate program you acknowledge whether or not the project is attracting new customers and if the program is still running. Few affiliate programs may still continue to bring in new customers even after years of activation. Most of them though stopped attracting new audience even in the short run. Based on this affiliate marketing KPI you recognize the programs you should step down and which ones you should enhance.
5: Conversion Rate
One of the most expected affiliate marketing KPI’s to tract is conversion rate. It gives an idea how well are clicks are translating into sales. Conversion rate affiliate marketing KPI helps you to check for any animalities after a specific event. For example, checking the change in conversion rate after running a specific promotion to recognize how well is connected with your audience
6: Average Order Value
Average order value is one of the main affiliate marketing KPIs to follow if you want to measure profitability in the project and even profitability of each affiliate.
It is the average amount spent. Higher the average order value means higher the average order value people spent at each purchase. Even if the total number of conversions is less than last year’s the total average order value might be higher depending on the total selling price.
7: Gross Orders vs. Net Orders
Gross orders are the total number of sales created by your program. Net orders are the number of gross orders minus all the orders due to return or cancellation. In doing this you may identify issues like fraud, logistics failure, lack of quality check etc. Higher the gross orders and lower the net orders shows a problem somewhere.
8: Category-Wise Performance
Running a program with different categories of affiliates makes it difficult to keep track on how each category is performing. Category-wise performance can tell you what types of customers you’re attracting.
Lets say coupon sites are contributing to a majority, this on its own suggests that you are attracting customers that already know about your brand and its products. If you are seeing more revenue from content partners, means that you are attracting with your affiliate program to top up your brand awareness. Depending your business program you can focus on a certain affiliate category.
9: Year-Over-Year Growth
Tracking year over year growth will help you to determine how well your program will last. This affiliate marketing KPI gives a realistic picture of your program performance beyond monthly sales performance.
Year over year growth KPI asses better other affiliate marketing KPIs such as click traffic, net sales , total number of orders, average order value, number of new customers, etc.
It will help you to understand whether or not your program is consistent over the years.
Final Thoughts
Collecting understandings of Affiliate marketing KPIs, will help to make adjustments with the target to increase profitability. Continued tracking of your affiliate program it is crucial to help you detect any anomalies earlier than later. Affiliate marketing KPIs help you to identify the top talent affiliate.
9 of the Most Important Affiliate Marketing KPIs to Focus On
Must be aware that you must keep close eye on affiliate marketing KPIs. It is a crucial part not only due to understanding your performance, but these KPIs help you detect opportunities to grow your program and revenues.
9 of the most important Affiliate Marketing KPIs to focus on:
1: Click Traffic
Click Traffic is the number of clicks you managed to get through your project over a specific period of time. Click traffic is one of the basic affiliate marketing KPIs because it indicates how well your program is growing. More clicks relating your project compare to last year it means growth in the project. This affiliate marketing KPI helps you to identify which websites, affiliates or platforms are sending the most traffic and which ones aren’t.
2: Top Affiliates
Good practice is to record your top affiliates who give the most incomes to your project. One of the best way to track this affiliate marketing KPI is by giving a unique code to each affiliate in order to create a unique URL for each affiliate by a customized template. This KPI allows you to keep a track of the affiliates also helps you identify drops among affiliates
3: Number of New Affiliates
Tracking the new affiliates and also watch out for any potential ones who are already recommended traffic and sales but still are not official affiliates. Two main factors that will affect affiliate marketing KPI is the product you’re selling and the way you’re promoting the program. As far as you’re manage to sell a product you’re promoting your affiliate program effectively, and you will see a growth under this KPI.
4: Percentage of New Customers
Tracking your affiliate program you acknowledge whether or not the project is attracting new customers and if the program is still running. Few affiliate programs may still continue to bring in new customers even after years of activation. Most of them though stopped attracting new audience even in the short run. Based on this affiliate marketing KPI you recognize the programs you should step down and which ones you should enhance.
5: Conversion Rate
One of the most expected affiliate marketing KPI’s to tract is conversion rate. It gives an idea how well are clicks are translating into sales. Conversion rate affiliate marketing KPI helps you to check for any animalities after a specific event. For example, checking the change in conversion rate after running a specific promotion to recognize how well is connected with your audience
6: Average Order Value
Average order value is one of the main affiliate marketing KPIs to follow if you want to measure profitability in the project and even profitability of each affiliate.
It is the average amount spent. Higher the average order value means higher the average order value people spent at each purchase. Even if the total number of conversions is less than last year’s the total average order value might be higher depending on the total selling price.
7: Gross Orders vs. Net Orders
Gross orders are the total number of sales created by your program. Net orders are the number of gross orders minus all the orders due to return or cancellation. In doing this you may identify issues like fraud, logistics failure, lack of quality check etc. Higher the gross orders and lower the net orders shows a problem somewhere.
8: Category-Wise Performance
Running a program with different categories of affiliates makes it difficult to keep track on how each category is performing. Category-wise performance can tell you what types of customers you’re attracting.
Lets say coupon sites are contributing to a majority, this on its own suggests that you are attracting customers that already know about your brand and its products. If you are seeing more revenue from content partners, means that you are attracting with your affiliate program to top up your brand awareness. Depending your business program you can focus on a certain affiliate category.
9: Year-Over-Year Growth
Tracking year over year growth will help you to determine how well your program will last. This affiliate marketing KPI gives a realistic picture of your program performance beyond monthly sales performance.
Year over year growth KPI asses better other affiliate marketing KPIs such as click traffic, net sales , total number of orders, average order value, number of new customers, etc.
It will help you to understand whether or not your program is consistent over the years.
Final Thoughts
Collecting understandings of Affiliate marketing KPIs, will help to make adjustments with the target to increase profitability. Continued tracking of your affiliate program it is crucial to help you detect any anomalies earlier than later. Affiliate marketing KPIs help you to identify the top talent affiliate.
Last post
Latest comments
Search
Calender
Recent Post
Marketing Funnel Stages
2023-01-069 of the Most Important Affiliate Marketing
2022-12-14Facebook Advertising Guide
2022-10-26