It goes without saying that COVID-19 is having a significant impact on Digital Marketing and the way Marketeers think. In this article we will try to point out the digital marketing trends, helpful hints any company can follow to grow marketing strategy.
All industries are facing the financial crisis right now and these digital trends going to help in the long run. To that respect a lot of companies are transforming digitally and making them ready for the unstable market because of COVID-19. The firms which adopted the digital marketing trends early are more likely to maintain the stability and generate sales through digital marketing.
Below we outline some crucial points to focus on while trying to survive during this pandemic.
1. Mobile Optimisation
The coronavirus is having a huge impact on ecommerce as more and more people are turning to home delivery. Now it’s the time to upgrade your mobile presence to be more user friendly. Today’s consumers wants an easy and fast mobile experience. So if you’re not providing an excellent mobile experience to your website visitors, you aren’t going to rank well from an SEO perspective.
We recommend that you take a look at your mobile site experience from your customers’ perspective. Go on your phone, and navigate through your mobile site and make sure it’s exceptional. Customers will not only have a better mobile experience but a more pleasant shopping time.
2. Website
While digital products and trends come and go, nothing will ever change the importance of your website. Your website is the constant face of your brand in this digital world, and thus should be updated frequently.
Take a discerning look at your website and ensure that it is notable, modern, and related to audience. Updating up headlines, content, and other visual elements will spice up your website and do wonders for your online presence.
Compare your website to that of your competition, paying attention to things such as what you like/dislike, the user friendliness experience, the content, and how they are positioned in the marketplace overall. For many brands, website is the most important online asset. Customers will use it to find out how business is adjusted to the crisis. Now is the time to make sure that all elements of your website are exactly how you want them to truly represent your brand.
3. Focus on PPC ads
People are spending more and more time on the internet and social media while staying home. Facebook, Instagram, YouTube, Google and other Social Media means are reporting huge points in usage and traffic since the COVID-19.
Running PPC ads on Facebook and Google is essential if you want to generate sales and customers right now. You need ads to quickly reach potential customers, show that you’re back in business and promote your new offerings.
Ads on Facebook, Google and LinkedIn are proven digital marketing channels that not only attract traffic to your website but also drive direct leads and sales. Online ads are very engaging and work to grab attention, raise awareness and generate interest in your offerings, directly resulting in more sales.
4. Promote gift cards and vouchers
You’re only as strong as your last sale. That’s why attracting and retaining customers is the top priority for any small business. Implementing a gift card program does just that by killing two birds with one stone—it increases sales and drives customer loyalty.
Vouchers and gift cards can work for almost any industry. For instance, restaurants, salons, fitness studios and spas can offer vouchers at a discounted price that can be used at a later time. If you have to close temporarily, consider offering gift cards or a discount on future visits as a way for others to support you during this time.
As gift cards continue to grow in popularity, the biggest beneficiary might very well be small business owners. This is because the value of the card translates into not just guaranteed sales for the business, but also increased sales.
The global picture continues to transform quickly. Adapting your digital strategy and presence will help you with short-term wins while setting yourself up for long-term success. It’ll also allow you to stay relevant and connected to your customers while you refine your strategy as things progress.
COVID-19 Marketing Trends
It goes without saying that COVID-19 is having a significant impact on Digital Marketing and the way Marketeers think. In this article we will try to point out the digital marketing trends, helpful hints any company can follow to grow marketing strategy.
All industries are facing the financial crisis right now and these digital trends going to help in the long run. To that respect a lot of companies are transforming digitally and making them ready for the unstable market because of COVID-19. The firms which adopted the digital marketing trends early are more likely to maintain the stability and generate sales through digital marketing.
Below we outline some crucial points to focus on while trying to survive during this pandemic.
1. Mobile Optimisation
The coronavirus is having a huge impact on ecommerce as more and more people are turning to home delivery. Now it’s the time to upgrade your mobile presence to be more user friendly. Today’s consumers wants an easy and fast mobile experience. So if you’re not providing an excellent mobile experience to your website visitors, you aren’t going to rank well from an SEO perspective.
We recommend that you take a look at your mobile site experience from your customers’ perspective. Go on your phone, and navigate through your mobile site and make sure it’s exceptional. Customers will not only have a better mobile experience but a more pleasant shopping time.
2. Website
While digital products and trends come and go, nothing will ever change the importance of your website. Your website is the constant face of your brand in this digital world, and thus should be updated frequently.
Take a discerning look at your website and ensure that it is notable, modern, and related to audience. Updating up headlines, content, and other visual elements will spice up your website and do wonders for your online presence.
Compare your website to that of your competition, paying attention to things such as what you like/dislike, the user friendliness experience, the content, and how they are positioned in the marketplace overall. For many brands, website is the most important online asset. Customers will use it to find out how business is adjusted to the crisis. Now is the time to make sure that all elements of your website are exactly how you want them to truly represent your brand.
3. Focus on PPC ads
People are spending more and more time on the internet and social media while staying home. Facebook, Instagram, YouTube, Google and other Social Media means are reporting huge points in usage and traffic since the COVID-19.
Running PPC ads on Facebook and Google is essential if you want to generate sales and customers right now. You need ads to quickly reach potential customers, show that you’re back in business and promote your new offerings.
Ads on Facebook, Google and LinkedIn are proven digital marketing channels that not only attract traffic to your website but also drive direct leads and sales. Online ads are very engaging and work to grab attention, raise awareness and generate interest in your offerings, directly resulting in more sales.
4. Promote gift cards and vouchers
You’re only as strong as your last sale. That’s why attracting and retaining customers is the top priority for any small business. Implementing a gift card program does just that by killing two birds with one stone—it increases sales and drives customer loyalty.
Vouchers and gift cards can work for almost any industry. For instance, restaurants, salons, fitness studios and spas can offer vouchers at a discounted price that can be used at a later time. If you have to close temporarily, consider offering gift cards or a discount on future visits as a way for others to support you during this time.
As gift cards continue to grow in popularity, the biggest beneficiary might very well be small business owners. This is because the value of the card translates into not just guaranteed sales for the business, but also increased sales.
The global picture continues to transform quickly. Adapting your digital strategy and presence will help you with short-term wins while setting yourself up for long-term success. It’ll also allow you to stay relevant and connected to your customers while you refine your strategy as things progress.
Last post
Latest comments
Search
Calender
Recent Post
Marketing Funnel Stages
2023-01-069 of the Most Important Affiliate Marketing
2022-12-14Facebook Advertising Guide
2022-10-26