YouTube is the second largest search engine in the world after Google. 2 billion people use it on a monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm.
To help you increase your YouTube subscribers, we’ve put together five strategies to help you keep Subscribers on the video platform – and not just gain them.
1. Create interesting content
It should be taken for granted however it is highly important to create content that is engaging, informative and fun at the same time. Make sure the video follows these principles throughout. If the video loses its appeal at some point, it is likely to “cost” several viewers. Videos that are either informative or entertaining are quite successful. But the combination of both of these elements is what brings the best results. In addition you should upload videos that combine topicality and timelessness. Videos that rely solely on current issues or trends will have a rapid view and will “fade” over time. Unlike timeless videos which will show a steady course. For this reason, try to upload videos that are based on timeless topics.
Whatever you do, before you hit the publish button, make sure your videos are attractive and have an added value to your audience.
2. Increase the frequency with which you upload videos
This is something that may seem simple but is quite difficult to achieve. The main reason someone subscribes to a channel is because they love the publisher’s work and want to see more of their videos.
YouTube subscribers usually do not prefer channels that update their content occasionally. Especially in today’s digital age, consumers are more demanding than ever and constantly want new content. So you have to keep up with the pace of the market.
Consistency is the key to developing a long-term relationship with your subscribers.
Publish your videos in a repetitive and structured way. Try uploading a video a week or at least once or twice a month.
Stay true to your schedule and do not go out of your way as this may damage your reputation. It’s like watching your favourite TV series, a new episode coming out according to a regular schedule. This consistency helps you stay committed as a spectator.
3. Use “Calls to action”
Calls to action are those annoying pop-ups in the video which if used properly can increase the number of your subscribers by prompting them to click during the video. Many YouTubers have noted increased subscribers by adding these descriptions to your videos. A simple link to subscribe to your channel can be used as a call to action. Remember the key here is not to be annoying so if you add graphic keep it relatively simple. Users will not register if your sole purpose is to register users and this is very obvious.
Do it smart and you will be rewarded.
4. Make a plan / script for your videos.
So the first step is to determine the identity of your channel. First you need to plan the structure of your videos and decide what you love and what is worth investing in. Do not try to imitate and follow the trends that prevail at the moment but create and share what expresses you.
Also, what you need to know is that videos based on a particular script tend to be more effective. So to make your own life a little easier and your video more successful it would be good to have prepared a script. This way you will ensure a proper flow in your video and you will avoid escaping topics outside of your video.
A guide to an essential scenario:
· Record the exact number of words
· Record the actions you will perform
· The main issues you want to address
· All the necessary calls to action (eg click on the link, subtribe to my channel etc.)
5. Optimize video descriptions
Returning to the SEO of YouTube videos, the description of the video should not be neglected.
The description will not only allow your videos to be found in search engines, but will also give potential viewers an idea of what they are.
But do not overdo it. A very detailed description does not make sense, as only the first lines of your description appear when the video is first uploaded.
Again, as in the title, you should use your keyword in the description again, do not overdo it. Do not think that you are “cheating” the search engine by adding your keyword many times. Doing so will really hurt the chances of your videos appearing in searches.
YouTube is the second largest search engine in the world after Google. 2 billion people use it on a monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm.
To help you increase your YouTube subscribers, we’ve put together five strategies to help you keep Subscribers on the video platform – and not just gain them.
1. Create interesting content
It should be taken for granted however it is highly important to create content that is engaging, informative and fun at the same time. Make sure the video follows these principles throughout. If the video loses its appeal at some point, it is likely to “cost” several viewers. Videos that are either informative or entertaining are quite successful. But the combination of both of these elements is what brings the best results. In addition you should upload videos that combine topicality and timelessness. Videos that rely solely on current issues or trends will have a rapid view and will “fade” over time. Unlike timeless videos which will show a steady course. For this reason, try to upload videos that are based on timeless topics.
Whatever you do, before you hit the publish button, make sure your videos are attractive and have an added value to your audience.
2. Increase the frequency with which you upload videos
This is something that may seem simple but is quite difficult to achieve. The main reason someone subscribes to a channel is because they love the publisher’s work and want to see more of their videos.
YouTube subscribers usually do not prefer channels that update their content occasionally. Especially in today’s digital age, consumers are more demanding than ever and constantly want new content. So you have to keep up with the pace of the market.
Consistency is the key to developing a long-term relationship with your subscribers.
Publish your videos in a repetitive and structured way. Try uploading a video a week or at least once or twice a month.
Stay true to your schedule and do not go out of your way as this may damage your reputation. It’s like watching your favourite TV series, a new episode coming out according to a regular schedule. This consistency helps you stay committed as a spectator.
3. Use “Calls to action”
Calls to action are those annoying pop-ups in the video which if used properly can increase the number of your subscribers by prompting them to click during the video. Many YouTubers have noted increased subscribers by adding these descriptions to your videos. A simple link to subscribe to your channel can be used as a call to action. Remember the key here is not to be annoying so if you add graphic keep it relatively simple. Users will not register if your sole purpose is to register users and this is very obvious.
Do it smart and you will be rewarded.
4. Make a plan / script for your videos.
So the first step is to determine the identity of your channel. First you need to plan the structure of your videos and decide what you love and what is worth investing in. Do not try to imitate and follow the trends that prevail at the moment but create and share what expresses you.
Also, what you need to know is that videos based on a particular script tend to be more effective. So to make your own life a little easier and your video more successful it would be good to have prepared a script. This way you will ensure a proper flow in your video and you will avoid escaping topics outside of your video.
A guide to an essential scenario:
· Record the exact number of words
· Record the actions you will perform
· The main issues you want to address
· All the necessary calls to action (eg click on the link, subtribe to my channel etc.)
5. Optimize video descriptions
Returning to the SEO of YouTube videos, the description of the video should not be neglected.
The description will not only allow your videos to be found in search engines, but will also give potential viewers an idea of what they are.
But do not overdo it. A very detailed description does not make sense, as only the first lines of your description appear when the video is first uploaded.
Again, as in the title, you should use your keyword in the description again, do not overdo it. Do not think that you are “cheating” the search engine by adding your keyword many times. Doing so will really hurt the chances of your videos appearing in searches.
Keep the description natural and authentic.
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