Examples to Improve Marketing Automation for e-Commerce

Examples to Improve Marketing Automation for e-Commerce

Combining business intelligence with marketing automation it helps principal generation into loyal customers and assist your business to grow online.

The marketing automation platform helps marketers to accomplish repetitive marketing tasks such as automated emails based on a user’s action or automating social media posts. It also gives related cross-sells and upsells according the user’s activity.

Marketers stated that growing lead generation is an important strategic goal of marketing automation. 

Marketing Automation in e-Commerce gives you the chance to be as appreciated to your customers and your work.

Examples of e-Commerce Automation

Marketing automation is a great platform for e-Commerce marketers. It can turn the business huge into sales that finds leads and converts them into loyal and repeat customers.

Consider the following 10 examples every marketer should practice.

1.    Welcome Message to New Subscribers

It’s a perfect opportunity to make a good first impression, to new subscribers. You can send them a welcome email to present yourself, say thank you, or even give a special promotion.

With Automation, you can gather newsletter subscribers, and welcome them for joining your email subscriber list with an automated mail.  To market your e-Commerce successfully, must improve your email subscriber list. It’s nice to welcome a new subscriber with an attractive graphic newsletter. 

Also it is nice to have a one-click welcome automation that will send mail immediately after signup, and can also add pre-filled content.

With the automation builder you can also modify the delay, and manage the design and content.

2.    Cycle-based Automation

When a subscriber has joined the email list but has not purchased anything yet the cycle-based automation is used. Customers might look many products but not purchasing. For many reasons with this automation you can set up triggers for a specific deadline that has passed between the two actions subscribing and not buying. You can remind subscribers with an automated message, or with a special voucher or a discount code to overpower purchase barriers.

3.    Shopping Cart Reminder

When shoppers add products to their online basket but not completing their purchase that’s when shopping cart reminder mail it is in use.

The key idea behind a shopping cart reminder is to send an email reminder to these shoppers with a tempting incentive to the customers who leave their shopping cart.

Reminder one: It should be shared within 3 hours after the customer abandons

Reminder two: After 6 hours is another perfect timing

Reminder three: After 12 hours of abandonment – If your customer still hasn’t completed the checkout process.

These messages enables you to reconnect with your customers.

4.    Content-based Automation

Content-based automation is shaped when a purchaser has been recognized and we know his buying behaviour and his likings.

For example, You can step up the sales method once the subscriber opens your newsletter and takes a look at the conditions of a specific product.  You can send triggers with an automated message in different situations such as when the subscriber has opened the first page of the shopping basket or clicked on the newsletter more than once and other times when they check the same newsletter. With Automation, you can save the buying behaviour of the subscriber.

You already know to what the subscribers are interesting in from the first searches product pages.

5.    Thank You Messages

A thank you message creates an honesty to the customer which leads to coming back for another buying.

When a consumer buys products from your brand then you can create an automatic thank you message for them. It is better to keep it as plain as possible.

Automated Thank you messages should pop-up after few days of the purchase so you can ask the consumer to share the product reviews. 

You can also tempt them to share product reviews with an offer of a discount on the next order.

6.    Surveys

A part of the survival marketing kit are the surveys for your e-Commerce business.

You can simply share an automated survey message for instance, ” Please rate our customer service and win a discount voucher!.”

These type of surveys will help you understand if you customers like your customer service and  what more can be changed to keep them

Such surveys will help you understand how customers like your customer service and what more can be done to keep them contend.

7.    Loyalty-based Automation

The loyalty-based automation adjusts to the behaviour of the customers and automatically evaluates how much customers spend and how many times they buy. It is easier to sell more by using the information given by the Automatic data. Such an automation it is a win – win situation for both sides. With Loyalty-based automation, you can prize your special and loyal customers with wonderful benefits.

Marketing automation it is crucial for the success of a business. It can reveal the business intelligence that it is already in your database and takes control of the information to upgrade actionable analytics and send personalized marketing campaigns.

Marketing Automation can decrease your marketing workload and can benefit you successfully by improve alterations.