Influencer marketing

As social media becomes more entrenched in people’s lives and takes on more functional uses beyond communication, like shopping, the role of influencers is set to only grow. And as e-commerce and social media converge, influencers will become increasingly vital intermediaries, helping to connect brands with consumers on social media in highly resonant, authentic ways that can deliver immediate return.

So what is Influencer marketing; is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing Is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with (potential) customers about your brand or products.
The powerful of influencer marketing is like the magnetic field that drags customers. There’s no doubt this trend will continue to expand in upcoming years. Look for an increasing number of shoppable posts, stories and links across all social media sites.